Tasked with designing a new specialty light lager brew for the brand Pike Brewing, Seattle-based design agency BlindTiger oversaw our progress and gave us feedback on our designs. We worked in teams of 3-4 to create the light lager can design, the 6-pack box design, and a lineup of promotional materials. Additionally, we collaborated with a research team to let research and data inform our decisions.

We imagined a golden mermaid on the end of a fishing line, inspired by Pike Brewing’s location on the Seattle waterfront and the golden color of the lager. I illustrated all assets including the mermaid, as well as designed promotional posters and social media posts for the concept drop.